Mobile apps are the tools we can’t live without in today’s world. They help us to find information, learn languages, connect with friends, and much more. For businesses, mobile app development is a necessity. It enables them to get closer to their customers.
There are millions of mobile apps on iOS and Android operating systems combined. These apps generate billion-dollar revenues for their owners. From Twitter to Uber, businesses now develop mobile applications in every industry. And that led to the rise in demand for mobile app development companies.
Mobile developers understand that people want answers to problems at the tap of a thumb. So they undertake mobile app design that delivers them the solution on a small device.
Read more: 8 Best Mobile App Development Tools in 2021
10 Essential Mobile App Development Facts
Here are 10 facts about mobile application development that you should know -
- Mobile apps are more popular than websites
Today companies develop mobile apps because users are spending less time on websites and more on applications. Studies show that people spend 87% of their time on mobile applications rather than using the website. Therefore, mobile app development is essential for every business.
- App stores have around 5 million applications
The largest play store is the Google Play Store for Android operating systems. It has around 2.9 million applications till the first quarter of 2020, as per a report by Statista. The iOS app store has about 1.85 million apps till the same time frame.
- Mobile apps generated billions of revenue in 2019
According to Statista, mobile applications generated nearly 461 billion US dollars of revenue in 2019. That makes it important for businesses to bring their business on a mobile app. The increasing use of apps is contributing to high revenue.
- They are developed for multiple platforms
A mobile app design is not limited to a single platform. Android and iOS, as a mobile app development platform, are highly popular. However, there’s also Windows OS, WebOS, Meego OS, Symbian OS, and many more.
- Mobile app developers earn a lot of money
Apple has paid over $50 billion to mobile app developers since 2008 — just 12 years ago. Clash of Clans is the richest of them all with grossing around $5 billion. Google Play Store also pays high sums of money for revenue from mobile applications.
- Millennials make purchases on mobile apps
Mobile app development became popular amongst millennials for online shopping. They are spending more time on apps looking for the right product than visiting the store. 63% of millennials are more likely to purchase from their mobile devices.
- iOS is the preferred platform by mobile developers
Almost 42% of developers prefer iOS as a mobile app development platform, while only 31% prefer Android. iOS results in more revenue as people are more likely to make in-app purchases. Android is perfect for reaching a mass market of consumers.
- The highest-grossing mobile app is Tinder
The online dating app, Tinder, generated $233 million in revenue, a year-on-year growth of 7%. It is closely followed by YouTube with $164 million. The revenue of the YouTube mobile app has never declined over the past years.
- Mobile app advertising generates valuable results
The in-app mobile advertising market has reached around $15 billion. It has a highly valuable asset for companies that want to get more leads from mobile applications. Apps are also effective in driving people to take purchase actions.
- Importance of mobile apps for B2B
85% of B2B marketers believe that mobile application development holds a significant place in content marketing. Apart from being productive and convenient, they are excellent marketing tools to generate more business.
Mobile app development is important for businesses to thrive in the technologically advanced world. By understanding how it impacts their users, they can make better decisions and increase their market share. They have to start considering the essential role of mobile apps in taking their business to the next level.
Originally published at https://www.apsense.com.